2024's Most Wanted Trends in Wholesale Women's Activewear

The fitness and wellness industry has seen an incredible boom over the past few years, and 2024 is no exception. As more women prioritize health and fitness, the demand for stylish, functional, and comfortable women's activewear continues to grow. Whether for workouts at the gym, yoga, running, or casual athleisure looks, women's athletic clothes are now an essential part of every woman's wardrobe. As a wholesale women's activewear manufacturer, staying ahead of these trends is key to meeting consumer demands and offering the best in quality and design.

This year, we're seeing some exciting shifts in the types of activewear sets for women that are in high demand, from athletic clothes for ladies to women's activewear dresses and everything in between. In this blog, we'll dive into the 2024 trends in wholesale women's activewear, including new fabric technologies, trendy designs, and popular pieces like women's activewear leggings, activewear sets for women, and more.

The Rise of Versatility in Women's Activewear

In recent years, activewear has evolved from something reserved strictly for the gym to a versatile wardrobe staple. Women are now looking for athletic clothes that can seamlessly transition from workout sessions to casual outings. This trend is reshaping the activewear market, particularly in categories like women's activewear sets and women's activewear jackets, which can be styled for both athletic performance and everyday wear.

Key Products in Demand

• Women's Activewear Sets: Consumers are gravitating toward matching activewear sets for a polished, coordinated look. Whether it's a matching set of leggings and tops or a women's activewear vest with a coordinating pair of shorts, these sets provide a streamlined, fashionable option for women who want to look put together before, during, and after a workout.

• Activewear Dresses & Jumpsuits: For 2024, women's activewear dresses and jumpsuits are gaining traction. These pieces offer a combination of fashion and function, allowing women to enjoy the comfort of activewear while maintaining a stylish appearance. Often made from breathable, stretchable fabrics, these garments are perfect for activities like yoga, running errands, or casual social events.

• Women's Activewear Skirts: Combining comfort with femininity, activewear skirts are making a comeback in 2024. Often paired with tights or leggings underneath, they are perfect for outdoor activities, running, or casual days out. The trend of athleisure has made skirts a viable option for performance and style.

Focus on Plus Size Women's Activewear

A major trend that’s reshaping the activewear industry in 2024 is the rise of inclusive sizing. Plus size women's activewear is no longer a niche; it's a key part of the market. Many brands are now offering women's plus-size activewear clothing that combines style, comfort, and functionality, ensuring that women of all sizes feel confident and supported in their workout clothes.

• Plus Size Activewear Leggings: These are becoming increasingly popular due to their stretchability and comfort. Offering a variety of designs and patterns, plus size leggings are made with body-shaping fabrics that offer support and flexibility.

• Inclusive Activewear Tops: From tanks to long-sleeve tops, women's activewear tops in plus sizes are now designed to fit and flatter a variety of body shapes. Many of these tops are made with moisture-wicking fabrics that help keep the body dry during exercise.

As a wholesale women's activewear manufacturer, we offer a range of sizes, including women's activewear plus-size options. Market Union provides customizable sizing options for retailers and wholesalers that can help meet consumer demand for inclusive clothing.

Sustainability: Eco-Friendly Activewear

With growing environmental concerns, sustainability is no longer just a trend—it's a necessity. Many women are looking for activewear brands that offer eco-friendly options. This includes women's athletic clothes made from recycled materials, organic fabrics, and innovative, sustainable textiles that offer the same quality and comfort as traditional fabrics.

• Sustainable Fabrics: Fabrics like recycled polyester, organic cotton, and bamboo-based textiles are gaining popularity. These materials are not only environmentally friendly but also lightweight, breathable, and moisture-wicking—making them perfect for women's workout apparel.

• Eco-conscious Women's Activewear Brands: Consumers are becoming more aware of the environmental impact of fast fashion. As a women's activewear manufacturer, adopting sustainable practices in your production processes and offering eco-friendly activewear options can significantly enhance your brand appeal.

Customization and Branding: Unique Women's Activewear Brand Logos

As the activewear market grows, many wholesalers and retailers are turning to custom designs to stand out. One of the best ways to offer unique products is by allowing customization options, such as women's activewear brand logos on garments. Custom activewear sets for women, logo placements, and personalized designs are becoming more popular among retail buyers looking to offer exclusive collections.

• Branded Activewear: Many fitness brands, gyms, and influencers are looking for private-label activewear that reflects their unique brand identity. Wholesale women's activewear manufacturers that offer customizable services like logo placement and design modifications are in high demand.

• Logo Placement on Women's Activewear Jackets: Custom women's activewear jackets with brand logos or unique color schemes are a great way to differentiate your products in the market. These items are popular in athleisure collections, as they can easily transition from gym wear to street wear.

Popular Activewear Pieces for 2024

As a wholesaler, understanding the specific types of activewear women are seeking in 2024 is crucial. Here's a breakdown of some of the most requested products:

1. Women's Activewear Leggings

Women's activewear leggings continue to be a staple in the activewear market. In 2024, expect to see leggings with high-waisted designs, compression fits, and sleek, stylish patterns. These are perfect for both working out and casual wear.

2. Women's Activewear Tops

From tank tops to long-sleeve workout shirts, women's activewear tops are trending in both performance fabrics and casual athleisure styles. Moisture-wicking materials, breathable mesh, and stylish cuts are key features that consumers look for.

3. Women's Activewear Jackets

The women's activewear jacket is essential for layering, especially during cooler months or early morning workouts. From lightweight zip-up jackets to heavier fleece options, these pieces provide both function and fashion.

4. Women's Activewear Vest

For those looking for a lightweight, breathable layer, the women's activewear vest is the perfect option. This piece is ideal for outdoor activities and gym sessions, offering freedom of movement while providing light coverage.

How Market Union Can Help You Stay Ahead of Activewear Trends

As a women's activewear manufacturer, Market Union understands the importance of staying ahead of the trends and delivering high-quality, stylish products to your business. Here's how we can assist you in meeting the growing demand for women’s activewear:

• Customizable Activewear: We offer a range of customization options for activewear sets for women, including fabric choice, design, and logo placement.
• Small and Large Orders: Whether you need a few dozen pieces or a bulk order, we can accommodate both small and large orders, ensuring you get the best price for the quantity you need.
• Inclusive Sizing: We offer a variety of sizes, including plus-size women's activewear clothing, to cater to the diverse body types of your customers.
• Sustainable Options: We provide eco-friendly activewear made from sustainable materials, aligning with the growing demand for environmentally conscious fashion.

Conclusion

2024 is shaping up to be an exciting year for the women's activewear market. Whether it's the rise of plus-size women's activewear, the demand for eco-friendly activewear options, or the continued popularity of matching activewear sets, there's no shortage of trends for wholesalers and retailers to take advantage of. By staying in tune with these wholesale women's activewear trends, you can ensure that your product offerings are relevant, stylish, and in-demand.

At Market Union, we are committed to providing wholesale women's activewear that not only meets current fashion and functionality needs but also offers customization, flexibility, and quality to help you succeed in this growing market. Whether you're a retailer looking to offer the best in women's athletic clothes or a brand seeking to create a personalized activewear line, we're here to support your business every step of the way.